FOR IMMEDIATE RELEASE

James Pearson
Jun 6, 2025
2 min read

🚛 JTR Direct Launches: A Smarter LTL Model, Now Live

[June 2025 – Chicago, IL] After months of beta testing, lane validation, and platform refinement, JTR Logistics is proud to announce the official launch of JTR Direct, a new LTL freight model designed to bring clarity, control, and trust back into middle-mile shipping.

❝ One truck. One plan. No breakbulk. ❞

JTR Direct reimagines the way Less-Than-Truckload freight moves. At its core, the model eliminates the unnecessary handoffs, terminal stops, and repalletizing events that have plagued traditional LTL. In their place, JTR Direct offers shippers a single-touch movement powered by real-time technology and managed by a service-first team.

“This isn’t just a new offering, it’s the culmination of everything we’ve learned in over 30 years in freight,” said Jim Pearson, founder of JTR Logistics. “JTR Direct is built to remove friction, not add more dashboards or false promises.”

🌐 Where Simplicity Meets Smart Freight

JTR Direct is powered by two leading platforms:

WARP: Intelligent routing, real-time optimization, and direct-load network design.
TURVO: Full visibility, customer-facing tracking, and seamless communication from pickup to delivery.

This tech stack enables JTR Direct to offer:

✔️ Live shipment visibility✔️ Limited terminal involvement✔️ One trailer. Start to finish.

📍 Now Serving Core Markets

JTR Direct has launched initial outbound service from the Chicago area into:

Florida
Texas
Northern California
Nevada
Ohio

Additional lanes will be added in the coming months as customer adoption accelerates.

🚚 Why It Matters

In an era where freight complexity has become normalized, JTR Direct offers a refreshingly simple alternative: move it smarter, not noisier.

Fewer touchpoints = less risk
Direct routing = more reliability
Real-time tech = fewer calls, faster answers

For logistics teams overwhelmed by manual processes or stale tracking portals, JTR Direct offers a new baseline: calm, confident freight operations.

💬 Try JTR Direct

JTR is now onboarding qualified shippers and logistics teams looking for a modern LTL solution that aligns with today's expectations for transparency, speed, and trust.

Learn more and request access: 🌐 www.jtrlogistics.com

About JTR Freight

JTR Freight is a service-first transportation company offering tailored logistics solutions backed by decades of operational expertise. Known for transparency, flexibility, and innovation, JTR supports shippers across North America with multimodal and tech-enabled offerings, now including JTR Direct Load.